Let’s see if there’s an asymmetric opportunity.

I work closely with a small number of founder-led companies where I believe I can make material, outsized differences in growth, profitability, and founder efficiency.

This isn’t a general marketing agency, coaching program, or outsourced strategy department. I’m most useful when there’s already something substantial working, but where constraints, opportunities, and decisions can lead to disproportionate upside.

Typical Engagement: $10,000/month.

WE’RE PROBABLY A STRONG FIT IF…

YOU ALREADY HAVE MEANINGFUL TRACTION.

Revenue, customers, funding, distribution, or a product people clearly want.

THE STAKES ARE HIGH ENOUGH.

A better decision could realistically be worth hundreds of thousands or millions of dollars.

YOU HAVE RESOURCES TO EXECUTE.

People, capital, access, and most importantly: the ability to execute quickly once we identify constraints and opportunities without doing everything yourself.

YOU’RE THE DECISION MAKER.

I only work directly with founders or people who can make major decisions. If you need permission to change the wording of an email, there’s your biggest constraint. Come find me when you have autonomy.

YOU WANT ANSWERS, NOT AFFIRMATION.

I will tell you what you need to do more of and what you need to stop doing. This often doesn’t feel great, but the results do.

YOU’RE WILLING TO FOCUS RUTHLESSLY.

The answer is almost always doing one to three things extremely well rather than adding five more initiatives. The most effective stuff isn’t usually the most exciting.

YOU MOVE QUICKLY.

We should be able to turn insight into action within days or weeks, not six-month planning cycles.

WE’RE NOT A FIT If:

You’re pre-traction and still looking for your basic business idea.
You primarily need someone to execute routine marketing tasks for you.
You’re looking for generic coaching, accountability, or weekly motivation.
You need a large agency with designers, media buyers, developers, and account managers.
Your organization moves too slowly to implement major changes.
The founder or primary decision-maker won’t be involved.
$10,000/month would materially strain the business or your pocketbook.
You want dozens of ideas rather than ruthless prioritization.
You already know exactly what you want done and simply need a vendor to do it.

You’re pre-traction and still looking for your basic business idea.
You primarily need someone to execute routine marketing tasks for you.
You’re looking for generic coaching, accountability, or weekly motivation.
You need a large agency with designers, media buyers, developers, and account managers.
Your organization moves too slowly to implement major changes.
The founder or primary decision-maker won’t be involved.
$10,000/month would materially strain the business or your pocketbook.
You want dozens of ideas rather than ruthless prioritization.
You already know exactly what you want done and simply need a vendor to do it.

WHAT HAPPENS NEXT?

I personally read every application. If I think there’s a meaningful opportunity for me to help, we’ll schedule a conversation and spend most of it diagnosing your business. If I don’t believe I’m the right person, I’ll tell you.

The application below is where we begin. Please note that my current schedule is waitlist-only: after you apply, if I think you're a good fit for Think Asymmetric, I'll reach out to discuss your business and figure out when we can get you into the pipeline within the next few quarters.